Coworking Hits the Big Time

So, yeah, it's really nice that coworking is getting all the coverage it has been of late. In the past few months there's been The Times article (both of them), Mother Jones, CNNMoney, The SF Chronicle... Am I missing anything?But you know how I measure the success of a concept? If it makes it into the pages of The New Yorker, the world's single best magazine. If they notice something, it's worth noticing. In the March 10 issue, they noticed coworking. Well, the fiction writer, Hari Kunzru who wrote their short story noticed coworking:

Raj’s office wasn’t what I’d expected. I was imagining—I don’t know what I was imagining. A flashy loft. A life-style statement. It turned out to be a shared suite, a dreary place with grubby tube lights and contract carpeting, where freelancers rented desks, huddling together to make themselves feel less alone.

It's not the prettiest picture of coworking, I'll admit, but the whole story is dark like that, so it fits. Anyway, I thought it was neat!<em> That's Susan reading the New Yorker story on a Friday afternoon.</em>